Keyword Research – What’s Next?

Now that you have selected a topic for your website, you may have immediately thought of a niche or niche-related keyword. Remember, keywords are the first step in SEO. So you must do some keyword research. Here are some of the tools that uses for their SEO & website design agency. This is not as complicated as it sounds. You just need a few tools:

  1. An understanding of your niche: it’s not enough. You should know what your niche is first. This way, you will know if the keywords you generate are too general. Sorting the keywords by popularity, the average cost per click, and other factors can help you decide the healthy keywords to use.
  2. Keyword research tools: several of the free or fee-based keyword research tools are available. One of the most efficient and popular ones is Google AdWords. The service was designed to give search outcomes as well as estimates for the number of searches for various keywords. There are other keyword research tools and software that can help you find the most popular phrases in your niche. Some of these keyword tools produce a more usable keyword list than others. stuck in traffic? Search your target area with these keyword tools to root out the most probable words and phrases.
  3. Searches: your keywords research should have been done with the use of keyword tools. The most popular keyword tool that you can use is from Google. This keyword tool can be used to get searches or estimated traffic for a particular keyword. If your website is brand-new, it is good to use Google AdWords to test the online real estate. There are other keyword tools that are based on the results of Google. Some of these tools include Market Samurai, Keyword Samurai, Wordze, Keywords Analyzer, Keyword Discovery, Word Thinking, and many others.
  4. Competition: by browsing through the lists of keywords generated by keyword tools, you can find out about the strong competition that you will have for the selected keywords. It is necessary to evaluate the strength of the competition that you will have in order to make well-informed decisions.
  5. Uncovering keywords: once you have a list of keywords, your next job is to find out what Internet users usually search for. Otherwise, your SEO strategy will be in vain. You will have to use your acquired knowledge in keyword analysis. Using a keyword tool can help you find out about the number of searches made for a particular keyword.

Once you have accumulated these keywords and made a thorough keyword analysis, you should list these keywords as your target keywords for your website. Techniques such as keyword optimization, HTML tag optimization, site analysis, title tag optimization, and off-site and on-site link building can be used to optimize your website for your target keywords. Notice that target keywords are still important even when you keyword optimize your website.

Promoting a website demands a lot of work. Your target keywords are only the basic building blocks of your SEO strategy. If you are not using the right keywords, search engines will not find your website relevant for the searchers, and listing your website for your keywords will not bring you, visitors. The data from your website needs to be statistically significant.