SEO – The Strategy

We should probably start by answering a few questions. What is SEO? Why do so many people ignore it, despite repeated efforts, and what keeps people from seeing the benefits of successfully optimizing a website?

In case you have not read my article “The Importance of Keywords” you will find that I strongly recommend that you do. In this article, I am going to cover the items that you will need to purchase and bring into your optimization as well as some simple ways to use those items to provide great value and an easy ride to the top of the search engines.

If you have been on the internet for any length of time you have probably seen the term SEO being thrown around. It is actually quite simple when you think about it. SEO stands for Search Engine Optimization. In case you are not familiar with the term, you will probably have never heard much about Search Engine Optimization. Search Engine Optimization is the technique that in simple terms allows search engines, such as Google, to find your website and rank it based on what it offers to people looking for related services.

In other words, when someone does a search for “best running shoes” the more relevant content Google will display on the top of the search, the more likely that person will receive traffic to their website.

Typically most people do a search on something, such as a vehicle, and then after they have received results about vehicles and information on where to buy them, their attention turns to the first link on the first page. The odds that the person following that link is going to look further than the first result drop dead are slim to none.

Having to pay for each link that you place in front of someone searching for something is money in the bank. It really is crucial for any Internet business to utilize SEO as part of their overall online marketing strategy, to ensure that they are getting the most out of their money and their time. If you are looking for a tried and tested company then you should check out Bay Area Web Design Wizards, they offer local SEO services and website design.

Another important factor to think about when implementing a successful SEO strategy is to ensure that you have made it as easy as possible for Google to find every single page on your website. Google likes a simple URL, and those are the types of URLs that they prefer to come up with. You should have the main URL as well as different versatile URLs for your different products or services.

Google also likes to see keywords in the URL. The best way to come up with keywords that will work for you is to use Google’s keyword tool. Open up that tool, and do a search for things that you are selling or that people are searching for. Those are keywords that people are using, and as such, Google is going to like your site better.

Keywords are far more important than meta tags. Meta tags are not going to hurt your SEO, but they are not going to give you as much as you would get from well-researched keywords in your URL, title, headings, and throughout your content. You should make sure that you use keywords throughout your site, and that you use those keywords freely.

Finally, you should get links from other sites. You should be looking at companies that specialize in article writing because that is what you need. When you have a good reputation for good content, and you are working with established companies that have been working online for several years, your reputation will hold more weight with Google.

Ultimately, a successful SEO campaign is one that incorporates a lot of patience and time.